The Great Backstory of Rhea’s Market & Deli

Adding Creativity to Sandwiches

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Update: My first post was based solely
on the recent rebroadcast of the Check, Please!…

segment on KQED.

Since learning more about
Rhea’s (pronounced Ray’s) Market and Deli a
first impression is confirmed…

James Choi was only seven when a neighborhood
girl challenged him to a cooking contest…

You see, what had happened was that the girl had learned
to cook and declared herself as the best and the challenge was on…
The judging decided by their peers. ..

The girl pulled out a pot and package of ramen noodles,
Choi recalled.
He’d never cooked before, but quickly mixed flour
and water, chopped some apples and once the mixture was
prepared, melted a brown sugar topping for his culinary concoction.

Today Choi, who has a computer science and marketing background,
admits to spending a lot of time dreaming up new ideas for sandwiches.

Social media and word of mouth are credited with building buzz
for his sandwich creations and overcoming the liquor store stereotype.
And choosing a top mentor who provided industry insights
and feedback on Choi’s plan to revamp the family business was key.

Clues in that cooking contest, point to the aptitude ideaphoria,
and check out the menu and sandwiches illustrated on
Rhea’s Facebook page.

A passion for food and solid marketing
and business skills…no question but…

If you take a closer look at the deli’s success or hear
Choi speak and a tremendous sense of care and pride
for the community is evident. He believes
that what he does is provide a service for the area in which he grew up.

Heading the family’s business was never part of Choi’s plans
until a major health crisis with his father had him rethink his path.

According to Choi, big happenings are in store
for Rhea’s in 2015.

No doubt!

Dee Adams is the author of
Finding Your Niche: Discover…
http://wp.me/P3Kr4S-U

References
Original Post
Check, Please!…
http://wp.me/p3Kr4S-2uA

Rhea’s…Facebook
http://tinyurl.com/kj6a49z

MissionMission Local.org
Rhea Dishes Out
Free Lunch for 826…
http://tinyurl.com/lhrjnml

MissionMission Local.org
TCB Courier Delivers Rhea’s for Free…
http://tinyurl.com/qddlehe




Restaurant Unusual

The Challenge of An Offbeat Location

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See this Check, Please! Bay Area Segment about

Rhea’s Market and Deli…

http://tinyurl.com/llqtn77


M
ajor takeaway:

Some  aspiring business owners apprentice beforehand yet don’t succeed.
In this case, apprenticeship in food prep was only part of the training
that the owner needed…

Marketing skill and knowledge were tools
used to overcome customer perception
and create a steady stream of repeat business. 

Dee Adams is the author
of Finding Your Niche: Discover…
http://wp.me/P3Kr4S-U



Free SociaL Media Resources for Beginners And Pros

Buffer Tool Kit
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Educational kit highlights top social media
platforms and how to choose…
Surprising facts and statistics.
Several features, including spreadsheet to
track activities.
http://tinyurl.com/ney558e

Takeaways include:
1. Note that statistics for the popularity of various
social media platforms vary depending on the slant
used for countless articles on the web.

2. Different skills and talents may be required
for each platform. What are they?
How does the answer differ from a checklist
of your skills and abilities?

Dee Adams is the author
of Finding Your Niche: Discover…
http://wp.me/P3Kr4S-U




24 Niche Business Education Resources On TpT

Timesaving Search List

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Searching for several hours, I compiled
24 interesting examples under the
entrepreneurship category on the
TeachersPayTeachers site.
Two freebies are included.

And at the end of the list is a journal developed for
aspiring teacher entrepreneurs.
The tool also illustrates a specialized entrepreneurial
sub-category on Teachers Pay Teachers.

The list is a timesaving resource because
depending on the search term used on TpT thousands
of search results may appear under business education resources.

See the illustrated list for more details.
TpT Niche Roundup
http://wp.me/P3Kr4S-2pC

Dee Adams is the author
of Finding Your Niche:Discover…
http://wp.me/P3Kr4S-U



SEO Tips And Tricks for Beginners

3 Articles
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Two insightful favorite articles include points not usually
mentioned elsewhere. Check out the bonus section in the updated Moz article
The author, an industry guru admits that his wife created an award-winning blog…
without using any of his tech tips. I was relieved and amused to come across this information because while some of SEO makes sense, overall, I find the concept confusing.

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Unless there’s a tap-dancing parrot wearing a red bandana
involved in the copy, I just don’t see the benefit, especially with
the tremendous amount off online competition.

Some of my blog posts have landed on the prized first page of Google search results.
For instance, Best Cities for Self-Employment Q & A but alter
the search term slightly and the position is erased. Baffling
https://nichecreativity.com/self-employment-q-a/

Bonus Article
Levo.com
SEO Skills That Will Make
Employers Love You
http://tinyurl.com/lu98t3z

Dee Adams is the author of Finding Your Niche:Discover…
http://wp.me/P3Kr4S-Uz

References
21 Tactics to Increase Blog Traffic (Updated 2014)
Moz.com Blog
http://tinyurl.com/mje8hgs

SEO: Must-Does That You Just Can’t Miss
ProBlogger.com
http://www.problogger.net/?s=SEO

If I Did SEO for Everywheeist
John Dohterty.com
http://tinyurl.com/on3hze3




Famous Musician Builds Fine Custom Furniture

Micky Dolenz & Daughter Operate Business

http://youtu.be/u3z0KjrbMU0

Did You Know?
A major ability, likely shared by the father-daughter duo is structural visualization, the ability to think in 3-D.  And the need to work with something tangible rather than abstract ideas is a strong preference for those who have the talent.

Jocrf.org
Understanding Your Aptitudes
http://tinyurl.com/a9ot9jn

Dee Adams is the author of Finding Your Niche:Discover…
http://wp.me/P3Kr4S-Uz



2 Tips for Vision Board Beginners

Good Versus Vision Boards

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A journaling tool used to illustrate a goal is how I
would define a vision board.
What do you think it is?

A hugely popular concept that many swear by but not
everyone agrees on how to use successfully.

*Learn what those differences are and avoid the pitfalls
*Identify and apply your learning style and preferences
when creating your board.

References

Psychology Today.com
Throw away your vision board
http://tinyurl.com/br9fg7e

The Key to acheive.com
Action Board 8 Key Principles to Succeed
http://tinyu rl.com/kygnqhv

Martha Beck.com
Subtle tricks to Building a Vision Board
http://tinyurl.com/q5sqdjn

Visual Coach.com/tips to create a vision board
http://tinyurl.com/nr

Apartment Therapy.com
Do you have a vision board?
http://tinyurl.com/mtr7tmu

Christine Kane.com
Vision Boards Another Inspirational Gallery
http://tinyurl.com/m969qxu

Dee Adams is the author of Finding Your Niche:Discover…
http://wp.me/P3Kr4S-Uz



Putting The Right Light In Your Life

Health & Productivity

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Did you know?
Lighting is an issue often overlooked.
The wrong lightning can disrupt your ability to think and work effectively
So, choosing the right light and where to position it is a health-related issue.

The value of lightning was featured on last night’s airing of Shark Tank.
For the first time ever, I believe, Kevin O’Leary doubled the Lumino founder’s valuation…(from about 3 million to 6 million!)
Every single shark wanted a piece of Lumino…
It’s not just a beautiful product

Dee Adams is the author of Finding Your Niche: Discover…
http://wp.me/P3Kr4S-Uz

& the editor of Changing Your Work or Career:…
http://wp.me/P3Kr4S-Ux

References

Do Pretty Offices create a
productive workplace?
http://www.freeofficefinder.com/article/pretty-offices-create-productive-workforce

Home Office
on House Buzz
http://tinyurl.com/k945eoq

Andrew Jensen.com
http://tinyurl.com/lekd2p7




Identifying A Unique Way To Market A Product

 Cow Pies

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Inc.com
Can You Sell Anything?
Entrepreneur Annie Haven is trying to build
a fast-growing business built on dried cow manure.
http://tinyurl.com/2f9oomg

Major Takeaways:
1. Yes and no is the answer to the Inc. article’s headline.
Sales success depends on skill set, knowledge and personality. Some people can sell effectively…for awhile then may experience their motivational level sink drastically, if the task is out of sink with their personality, according to Johnson O’Connor Research Foundation. (JOCRF).

Having worked in several different sales settings, excelling in required tasks then losing interest awhile.… The JOCRF information
was a light bulb moment for me,

2. Teabags and um…cow pies? I ran a quick search to identify what may have inspired that unusual pairing.

Make no mistake. Annie Haven isn’t just selling. It’s about adapting the family business to trends in the marketplace.  Most of all it’s about clever business and marketing strategy steeped* in subtle humor.

*Sorry
Dee Adams is the author of Finding Your Niche: Discover…
http://wp.me/P3Kr4S-Uz

References
AHavenBrand.com
http://www.ahavenbrand.com/

Pinterest/Author Haven Brand Soil Nutrients
http://tinyurl.com/lsa3cl7
Mother Earth News.com/1975
How to Make Manure Tea
http://tinyurl.com/khd5q4h
Jocrf.org
http://www.jocrf.org/



Humour in the Business World: Lapses in Critical Thinking

WKRP in Cincinnati…Turkeys Away

[youtube https://www.youtube.com/watch?v=PeCGURWzjwE?feature=oembed&w=1200&h=675]

This late 1970’s TV series featured an episode about a radio station’s Thanksgiving promotion. And it probably ranks as the funniest broadcast airing ever of what can happen when some of the steps used in the critical thinking process are overlooked.

But if you think the WKRP episode is exaggerated, check out one of many real life stories, such as one reported by NBC News in 2006 : Disaster on A Stick: Snapple’s Attempt At World Record Turns Into Gooey Mess.

Dee Adams is the author of Finding your Niche: Discover…

References
IMBD.Com
WKRP in Cincinnati
http://tinyurl.com/lz3zupj

NBC News.com
Disaster on A Stick…
http://tinyurl.com/kxukphm