Market Research


Marketing Research She doesn’t have runway model looks, doesn’t dress provocatively, and has no gimmicks added to her music, says 60 Minutes reporter Anderson Cooper. However, what Adele does have, besides talent, is a grasp of business principles. Consider: after her Grammy win several years ago, the singing sensation took a part-time job in a […]

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Campbell Soup

Soup’s Not On In the early 1900’s, the Campbell’s soup product line was first marketed to wealthy people, but they weren’t interested in the convenience of the product. They had servants who prepared their meals. Later, the working-class population was targeted as the consumers who would value the benefits of a quick-cooking meal. Today, some […]

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