Marketing for Beginners

New Product Ideas

One Way to Profit from Consumer Complaints People with disabilities couldn’t find the entertainment books they wanted to read through public libraries, such as cookbooks, thrillers, and romance novels. The publishing industry routinely offered bibles and health-related subject matter for that market segment.  A large print publisher decided to solve the problem and profited handsomely by producing […]

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Marketing Lessons for Potential Entrepreneurs

Why Good Contestants Can’t Win Food Network Contest In 2011, the final two were narrowed to a man and woman who prepared demo tapes, one of which offered Mexican cooking with a twist, while the other specialized in creating sandwiches. Some people seem to think it was a close call between the two, but I […]

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Internet Marketing Primer

Tips for Beginners  Discussed in six nontechnical articles. The Web Site Search Engine/Directory Registration Getting Links Joining the Discussion Online Advertising What Is Online Marketing? Richard Hoy,  April 26, 2006. http://writersweekly.com/this_weeks_article/003402_04262006.html Link Swapping is Unnatural. John Jantsch, September 25, 2006. http://www.ducttapemarketing.com/article/articles 23/1/Link-Swapping-is-Unnatural/Page1.html Hits: 55

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Unique Gel Candles

Missed Opportunity Lynn Thomas was awestruck by the unusual artistic candles that she discovered at an outdoor market. She was curious about the production method, but the vendor refused to answer questions about how the product was made, explaining that her brother created the products. Thomas bought a candle, and through lengthy trial and error […]

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