The Business of Animal Science Behavior: 3 Amazing Cases


Business Startup Activity Uncovered in the Wild Kingdom?



Secretive creatures engage in activities many humans know little about, say animal behavior experts (PBS).

In the real world, a gorilla can communicate with humans, according to the Gorilla Foundation and Project Koko, the only interspecies communication study to date. And Border Collie pups as young as four weeks old can work as herders.

So it was only a matter of time…

scientists would discover evidence that certain animals have been starting
niche ventures and have been doing so behind the scenes for some time.

At the recent annual International Zoology Business conference in
Davos, Switzerland, some of the conference members began comparing
notes and reached an astonishing conclusion…


St. Bernard pups in a monastery in Geneva, Switzerland operate
a company that brews an energy chocolate liqueur elixir based on a century-old recipe
handed down by monks. The pups ship the drinks in tiny barrels to college
students all over the globe.

Meanwhile, in the US, Vermont state police have been flooded with
persistent calls from residents who have reported sightings of grazing cows
dressed in what callers described as

                 “Hip and colorful winter woolens.”

There is a strong suspicion that the stunning colorful designs are the result of a collaboration of a nearby butterfly kaleidoscope. The design firm reportedly staffed entirely by butterflies recently landed a six-figure contract to produce scarves
for wedding guests at upscale resort hotels.

But perhaps the most incredible account takes place in Namibia,
where a bloat of hippopotami, a bale of turtles, and a herd of giraffe have
set aside their differences and formed a partnership, successfully operating
a five-star safari hotel. The turtles wait tables as the giraffes practice their culinary expertise in an incredibly tall kitchen. Meanwhile, the hippopotami ferry
guests on wild river rafting trips.  

Disbelief rippled among many conference attendees until a park ranger from Australia stepped forward with a strange tale that provided an important clue and corroborated these amazing accounts of animal entrepreneurship.

Four years earlier, the ranger had come across a mob of roos hopping across the preserve one night. And he had blinked hard because he could have sworn that several of does were carrying a small stack of books. He grabbed for his night vision binoculars to get a closer look, but the animals had scattered before he could swing back around in his jeep.

He thought nothing more about the incident, attributing his hallucination to eucalyptus leaves overdose. But then a year passed, and an article in the Melbourne Business Journal caught his attention…
A feature about a mysterious up and coming startup
specializing in children’s first-aid products made from harvested Rainforest herbs.  Herbs found only in the same part of the country where the preserve is located.

According to the article, each week UPS would come to the edge of the preserve and hundreds of small packages were neatly piled for outgoing delivery. But no one was there only written instruction and a check.

The ranger’s story provided an important clue, because, in each of the cases uncovered, animals were spotted with their nose or snout near an unidentified book.

Apparently, some of nature’s finest are reading entrepreneurial books, thinking critically, and are taking an active role in business development. And one pre-startup guide is being shared by enterprising animals, notes a highly placed source at the IZB.

But one mystery remains unsolved: what guide did the animals read for inspiration? How did they learn how to pick a unique niche? Plans are underway to identify the title ASAP.

Dee Adams is the author of
Finding Your Niche: Discover…

Note: Adams did not attend the IZB conference.

If you were your favorite animal, what kind
of business would you be inspired to start?

Dee Adams is the author of
Finding Your Niche: Discover…





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