How A Test Prep Educator Got Free Publicity For His Company

Share
image_pdfimage_print

ChoEducators
education-548105_640 (1)

 Season 14 of Who Wants to Be a Millionaire
aired this week and contestant Chris Cho’s
appearance was a masterpiece of creative marketing.

You see Cho owns  Cho Educators, an SAT and ACT test
prep company in New Jersey. And Cho was introduced
as having aced the tests five times!

When the host asked how he achieved such a feat, Cho explained
that he takes the tests to ensure that he stays current with testing
procedures.

Cho’s intro and brief explanation showcased his stellar skills and
company around the country, free of charge.

Cho’s run ended after one appearance, when a tricky pop culture
question about late night TV talk show hosts stumped him,
but not before he ‘had won a five-figure sum. The host
announced that Chow was leaving with winnings of $50,000.

Don’t believe that for a moment Not when you factor in what
it would have cost to pay for that kind of publicity.

Dee Adams is the author of
Finding Your Niche: Discover…
http://nichecreativity.com/finding-your-niche-ebook/

References

Millionairetvdadt.com
http://millionairetv.dadt.com/

ChoEducators.com
https://www.choeducators.com/about

Skyworkmarketing.com
How Much Does a Tv commercial cost?
http://skyworksmarketing.com/tv-commercial-cost/

Fits small business.com
TV Advertising Guide: How to get started today
http://fitsmallbusiness.com/tv-advertising/

Who Watches These Things Cary O’ Dell
Pop Matters an examination of Daytime TV’s New Era
http://www.popmatters.com/post/170869-daytime-tv/

International Business Times
How much does it cost to place
a 30-second ad in prime time?
http://tinyurl.com/pzhg7q4

Hits: 149

Share
This entry was posted in Links Worth Reading and tagged , . Bookmark the permalink.

Leave a Reply

Your email address will not be published.

1j2aJ

Please type the text above: