June 2012
Marketing Lessons for Potential Entrepreneurs
Why Good Contestants Can’t Win Food Network Contest In 2011, the final two were narrowed to a man and woman who prepared demo tapes, one of which offered Mexican cooking with a twist, while the other specialized in creating sandwiches. Some people seem to think it was a close call between the two, but I […]
Voice Power
Virtual Coaching Each year more than 3 million people are injured and disabled on the job, according to government statistics. Many individuals are forced to change careers and some turn to self-employment. Assistive technology tools, such as voice-activated software, are enabling countless people to find new ways to work. However, getting proper training can often […]
Biz Quiz
Can You Guess the Answers? In the Netherlands, you must study for four years if you want to become a florist. True or false? Saran Wrap was successfully used in another industry before it was introduced to consumers as a food storage product. Do you know which industry? Mecca is one of 12 places in […]
The Pitfalls of Vocational Tests
Beware of Experts In What Color Is Your Parachute, author Richard Bolles’s cautions readers about the consequences of good and bad vocational testing. He tells the story of a man who was given the Strong Inventory by a counselor then told that according to the test results he had no mechanical aptitude; zip, nada. Traumatized, […]
The Help
When a Good Idea Doesn’t Sell The international best-selling book The Help by Kathryn Stockett is now a movie with a lot of media buzz, yet it was rejected 60 times before gaining acceptance. his latest literary piece about the civil rights era and the lives of black maids and their employers in the southernUnited […]
Thinking Critically & Solving Problems
Logic in the Real World The ability to evaluate arguments, claims, or situations and solve problems in one’s business and personal life is the most valuable skill that a potential entrepreneur can possess. I grew interested in the issue once I realized my understanding of the subject was superficial. Furthermore, I found most of the […]
Shepard Fairey And Fair-Use Law
Using Presidential Images In Product Design Street artist Shepard Fairey created the now famous Obama poster and used a photo taken by an Associated Press photographer for his illustration. Fairey believed that he was legally entitled to use the AP photograph under the concept of “fair use,” so he didn’t get permission from the actual […]
Chesley Sullenberger
Smooth Sailing Sully Sullenberger knew he wanted to be a pilot from the time he was five years old. He built model airplanes and read everything about aviation that he could get his hands on. By his teens, he was flying. When Sullenberger became an adult pilot, and later experienced cuts in his salary and […]
Time Masters
Watching the Market The Meylan Stopwatch Corporation started out selling ordinary watches via mail order in the 1920’s, until competition forced the company to venture into the stopwatch field, where they began selling their products to sports buffs and government workers. The following decade, Meylan began supplying precision timepieces to the educational, scientific, and industrial […]