ChoEducators
Updated 3/25/25
Editor’s note:
While the takeaway content below is evergreen, this business closed because of the pandemic.
Season 14 of Who Wants to Be a Millionaire aired this week and contestant Chris Cho’s
appearance was a masterpiece of creative marketing and promotion.
You see, Cho owns Cho Educators, an SAT and ACT test prep company in New Jersey. And Cho was introduced as having aced the tests five times!
When the host asked how he achieved such a feat, Cho explained that he takes the tests to ensure that he stays current with testing procedures.
Cho’s intro and brief explanation showcased his stellar skills and company around the country, free of charge.
Cho’s run ended after one appearance, when a tricky pop culture question about late night TV talk show hosts stumped him, but not before he ‘had won a five-figure sum.
The host announced that Chow was leaving with winnings of $50,000.
Don’t believe that for a moment… NOT when you factor in what it would have cost to pay for that kind of publicity.
Sources
ChoEducators.com
https://x.com/chrisXcho/status/1238534518954496001
Skyworkmarketing.com
How Much Does a TV commercial cost?
http://skyworksmarketing.com/tv-commercial-cost/
Fits small business.com
TV Advertising Guide: How to get started today
http://fitsmallbusiness.com/tv-advertising/
Who Watches These Things Cary O’ Dell
Pop Matters an examination of Daytime TV’s New Era
http://www.popmatters.com/post/170869-daytime-tv/
International Business Times
How much does it cost to place
a 30-second ad in prime time?
https://www.ibtimes.com/economics-prime-time-how-much-does-it-cost-place-30-second-ad-prime-time-weeknight-tv-show-1424544
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