How A Test Prep Educator Got Free Publicity For His Company
ChoEducators
Season 14 of Who Wants to Be a Millionaire
aired this week and contestant Chris Cho’s
appearance was a masterpiece of creative marketing.
You see Cho owns Cho Educators, an SAT and ACT test
prep company in New Jersey. And Cho was introduced
as having aced the tests five times!
When the host asked how he achieved such a feat, Cho explained
that he takes the tests to ensure that he stays current with testing
procedures.
Cho’s intro and brief explanation showcased his stellar skills and
company around the country, free of charge.
Cho’s run ended after one appearance, when a tricky pop culture
question about late night TV talk show hosts stumped him,
but not before he ‘had won a five-figure sum. The host
announced that Chow was leaving with winnings of $50,000.
Don’t believe that for a moment Not when you factor in what
it would have cost to pay for that kind of publicity.
Dee Adams is the author of
Finding Your Niche: Discover…
https://nichecreativity.com/finding-your-niche-ebook/
References
Millionairetvdadt.com
http://millionairetv.dadt.com/
ChoEducators.com
https://www.choeducators.com/about
Skyworkmarketing.com
How Much Does a Tv commercial cost?
Fits small business.com
TV Advertising Guide: How to get started today
http://fitsmallbusiness.com/tv-advertising/
Who Watches These Things Cary O’ Dell
Pop Matters an examination of Daytime TV’s New Era
http://www.popmatters.com/post/170869-daytime-tv/
International Business Times
How much does it cost to place
a 30-second ad in prime time?
http://tinyurl.com/pzhg7q4