When the North American division of the Kraft Corporation bought out a small company, one of the divisions in the acquisition manufactured and sold a popular tea, with a profit of a million dollars annually. However, someone in upper management decided to close the tea company, despite protests.
There is a popular brand of peanut butter in Canada that some believe is superior in taste to the top brands in the United States. So why don’t the major food companies pursue the untapped market? Some experts feel that the marketing expense involved in introducing the product into a new market is not worth the headache.
Lesson: Business decisions at the corporate level can sometimes open opportunities and niches for the solo guerrilla entrepreneur.