The Business of Books

The Pitfalls of Statistics
Editor Sarah Weinman of Publishers Marketplace discusses the industry’s hits and misses for the year. It’s an important overview for aspiring entrepreneurs who are considering entering the industry in one form or another. Weinman also explains why sales figures for traditional versus electronic books may be biased and inaccurate.

Lesson: Regardless of the industry, always double- check the source of the statistical information before making a decision using good or bad sales figures.



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