The Midwest Book Review is a respected industry
source for small press publications writes publishing
pioneer Marilyn Ross.Reviews from the organization
are posted with Cengage Learning, Gale interactive
CD-ROM series for academic
corporate and public library systems.
Small Press BookWatch: October 2011
The Business Shelf
Finding Your Niche: Discover a Profitable Idea for a Business
at Home— Or Elsewhere lives up to its title with practical advice
for starting up one’s own business. From assessing one’s own skills
and finding profitable ideas suitable for business, to marketing tips
for startups, warnings against common pitfalls, learning to devise a
business plan, and more.
Finding Your Niche is a solid and invaluable resource
for any would-be entrepreneur, especially since it’s wisdom i
s couched in plain terms accessible to readers of all backgrounds.
“People won’t buy what they don’t understand. Develop your
explanations beforehand and test them out on students, family
or friends to measure comprehension before trying to sell your ideas.”
Highly recommended especially in today’s tough economic times
when more and more people need to look into self-employment
as a career path!
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