Imagine having the task of creating a name
for an ordinary
product like carrots.
The World Wide Web has greatly increased
competition and the need to think all around the box.
For instance, a recent search for a title for
a new food column was dismal: every clever, quirky, offbeat,
humorous, or serious food-related term had already been taken.
Creating the right name, brand, trademark or title takes work
and requires identifying a strategy that inspires creative
effort that will attract interest.
Name Game Puzzle, a previous post, highlighted issues and challenges
of entering a crowded field and finding a way to stand out in the food industry.
Check out how one company solved the name game
branding challenge for their carrots, which enables them to…umm, stand out from the bunch…sorry.
Dee Adams is the author of
Finding Your Niche: Discover…