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Monthly Archives: April 2012
Free Class Quiz
Class Notes Test Your Critical Thinking & Research Skills Read the previous blog post for Nathaniel Hawthorne. What other factor might explain his lack of financial success during his lifetime? What do River Dance, Del’s Lemonade in Rhode Island, and the franchise … Continue reading
Posted in Online Class
Tagged Dee Adams Online Class Notes, Finding Your Niche, Historic Businesses
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Campbell Soup
Soup’s Not On In the early 1900’s, the Campbell’s soup product line was first marketed to wealthy people, but they weren’t interested in the convenience of the product. They had servants who prepared their meals. Later, the working-class population was … Continue reading
Posted in The Niche Beat
Tagged Campbell Soup Company, Market Research, Soup Buisness
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Turkey Soda & Spanx
Strange New Product Ideas When Peter van Stolk decided that he wanted to develop a line of sodas that tasted like holiday meals, the idea didn’t meet with a lot of enthusiasm from friends who thought the idea was nuts. … Continue reading
Posted in The Niche Beat
Tagged Product Development, Spanx, Torfurkey, Turkey Soda, Weird New Business Ideas
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Music Production & Recording Arts
More Women Needed The music production industry has only a tiny percentage of women and many people know little about the field. These issues inspired the creation of a nonprofit organization that seeks to train more women to enter the … Continue reading
The World Needs More Pie
Beth Howard While working at a San Francisco computer company and earning a sizeable salary, Howard was unhappy and quit her job to bake pies in Malibu. “I needed something [work] more tactile, she explained recently on a San Francisco … Continue reading
Business Wise
Timeless Advice The single most important decision that will determine whether a business will survive is the choice of a product or service—Thomas Murphy. It’s an uncertain future… It is shortsighted for any college student, regardless of major, not to … Continue reading
Moby
Solo Learning Style Musician Moby provided the closing score for the Jason Bourne movie series. His recent explanation of how his personality impacts the way he works is an almost perfect illustration of why some people are suited to solitary … Continue reading
Money Matters
Learning from FedEx & Trader Joe Fred Smith, the package delivery company founder resorted to nontraditional tactics to raise much-needed cash to keep his company running. Strapped for cash and with the payroll coming due, Fred Smith used a financing … Continue reading
WhistleBlower
No Fear Institute The gripping graphic account of former EPA worker Dr. Maria Coleman-Adebayo, and her experience with the government agency in the 1990s after she uncovers reports of South African miners being poisoned to death by the metal they … Continue reading
Q & A
Q. How do I find a good idea for a social business or non-profit organization startup? A. To uncover new ideas, start with a search strategy based on your preferred manner of learning. If you learn by doing, then volunteer … Continue reading