The Niche Beat
RoadTrip Nation
Avoiding Potholes in the Journey Each season, the PBS program RoadTrip Nation features several college students who drive a green RV across the United States. The students visit successful people in different fields and listen to their stories of how they achieved their dreams and goals despite obstacles. RoadTrip Nation helps students grappling with the […]
How a Whale Sank Writer’s Career
Herman Melville’s inspiration for Moby Dick was based in part on the real-life story of the New England whaling ship, Essex. Melville had written several successful novels and was considered a rising star when he submitted Moby Dick to a publisher, but critics panned the novel and the public wasn’t interested in the complex […]
Production Drama
Book Production After many, many, many delays and the replacement of personnel, the interior design for Finding Your Niche was completed yesterday, along with manuscript proofing, which lasted into the wee hours. Once the uploading procedures are completed, several online retailers will make the ebook available. This entire process will take several more weeks. Overall, […]
Professional Career Changers
Many professionals and executives have left jobs to start their own businesses in fields that have nothing whatsoever to do with their previous post. For example, the anthropology professor who started a cleaning service, or the corporate executive who began driving a lunch truck and wowing hungry street crowds with his cooking skills: gourmet Belgian […]
Spark of Inspiration
Finding Clues Georgette Heyer had her first novel published at 19 years of age in 1921. She’s considered a pioneer in historical and Regency Romance. And more than eight decades later, Salman Khan started an Internet tutoring service. The Kahn Academy was available free of charge to users in 2006. Test your fact-gathering skills by […]
How Do You Market Greeting Cards?
Faulty Market Research Despite producing line of top-quality greeting cards, and receiving excellent feedback, a new publisher discovered that her black-and-white photo greeting cards with custom written in elegiac verse were not selling. Lesson: Unless people buy samples of a test product, positive survey responses, may often be meaningless. Views: 40
Native American Business: Myths and Facts about Casinos
Raking in Casino Cash Casino gaming and handicrafts are probably the two businesses that come to mind when the general public thinks of indigenous entrepreneurs. The lucrative casino gaming industry is most often associated with the Native American culture. However, the perception that all tribes have amassed tremendous wealth is misleading. Some tribes, like the […]
Seminole Entrepreneurs
Native Americans Buy Pop Culture Empire Doing business with people from around the world involves the study of their culture and customs, but it is a process which may be overlooked. For example, a lot of businesspeople may be unfamiliar with the communication style that characterizes many Native Americans in the business world. Humor*, short […]
M.C. Hammer’s Business Formula for Success
The spectacular success of the hip-hop superstar in the 1990s, his loss of a massive fortune and his current activities in the entrepreneurial world seems baffling, even astonishing, to many people. M. C. Hammer is a frequent lecturer at Harvard, Oxford, Wharton, and Stanford on new social media. A successful entrepreneur and innovator in the high-tech […]
Food Industry Gossip: America Invades British Shores
America Invades British Shores—That was the headline on ABC news in 2010. Well, an invasion of sorts. You see, Kraft Foods had just announced the purchase of England’s Cadbury chocolates and the British people yelled treason. Insider Secrets: Famous Food Products & What You Should Know If You are Considering Entering the Industry. If you’ve […]