The Niche Beat
How Do You Market Greeting Cards?
Faulty Market Research Despite producing line of top-quality greeting cards, and receiving excellent feedback, a new publisher discovered that her black-and-white photo greeting cards with custom written in elegiac verse were not selling. Lesson: Unless people buy samples of a test product, positive survey responses, may often be meaningless. Visits: 160
Native American Business: Myths and Facts about Casinos
Raking in Casino Cash: Casino gaming and handicrafts are probably the two busine sses that come to mind when the general public thinks of indigenous entrepreneurs. The lucrative casino gaming industry is most often associated with the Native American culture. However, the perception that all tribes have amassed tremendous wealth is misleading. Some tribes, like […]
Seminole Entrepreneurs
Native Americans Buy Pop Culture Empire Doing business with people from around the world involves the study of their culture and customs, but it is a process which may be overlooked. For example, a lot of businesspeople may be unfamiliar with the communication style that characterizes many Native Americans in the business world. Humor*, short […]
M.C. Hammer’s Business Formula for Success
The spectacular success of the hip-hop superstar in the 1990s, his loss of a massive fortune and his current activities in the entrepreneurial world seems baffling, even astonishing, to many people. M. C. Hammer is a frequent lecturer at Harvard, Oxford, Wharton, and Stanford on new social media. A successful entrepreneur and innovator in the high-tech […]
Food Industry Gossip: America Invades British Shores
America Invades British Shores—That was the headline on ABC news in 2010. Well, an invasion of sorts. You see, Kraft Foods had just announced the purchase of England’s Cadbury chocolates and the British people yelled treason. Insider Secrets: Famous Food Products & What You Should Know If You are Considering Entering the Industry. If you’ve […]
Dream Business
Inspiration Sleep Many people want to start their own home-based business or small company in order to achieve financial independence, but finding the right idea is often challenging. Some budding entrepreneurs solve the problem in their sleep. Thomas Edison is often mentioned as having dreamt up the solution for the light bulb, but his dream […]