Breakfast on the Go
Watching pedestrians during morning rush hour gave the founders of the Cereality Company the idea for a new concept, according to Jordan Levine, CEO. Mothers with children and executives all shared a common habit while rushing to their destinations: they were usually gobbling down dry cereal that they had grabbed on the way out of their homes.
And so the idea for a café bar offering all the nostalgic cereals evolved, with a menu that moms would love (and probably sometimes hate).
Phone Interview: Jordan Levine, March 2008