Hail Caesar

Cocktails Anyone?
Whether you drink or not, there are useful take-away lessons illustrated by a Canadian product manufactured in Manitoba. It’s Caesar’s cocktail drink packets.

Transplanted Canadians know that ordering their favorite cocktail outside of their mother country is a frustrating experience. The drink can’t be created authentically outside the Canadian border due to the lack of an ingredient called Clamato juice, a product available only in Canada.

According to fans, a Bloody Mary makes a poor substitute. For Canadians living in the United States, Australia, and the United Kingdom, having the canned juice shipped in was prohibitive, so the problem inspired the creation of a Clam packet mix weighing less than 4 ounces.

Transportation issues can sometimes roadblock good business ideas.

The redesign of an old product can solve a number of problems, including expensive shipping costs.



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