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Internet Marketing Primer

Tips for Beginners 
Discussed in six nontechnical articles.
The Web Site
Search Engine/Directory Registration
Getting Links
Joining the Discussion
Online Advertising

What Is Online Marketing? Richard Hoy,  April 26, 2006.
http://writersweekly.com/this_weeks_article/003402_04262006.html

Link Swapping is Unnatural. John Jantsch, September 25, 2006.
http://www.ducttapemarketing.com/article/articles 23/1/Link-Swapping-is-Unnatural/Page1.html