Eugene Landau Murphy

Missing Blog Post I am still posting archival material from the old blog to WordPress one at a time, (so much for technology).  However, I still can’t find Murphy’s post or the attached visitor comment. Both appear to have vanished! Meanwhile, singer, songwriter and producer Steve Tyrell appeared on PBS this week and spoke at length […]

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Delightful Four-Legged Niche

Sampson & The Human Whisperer Training and exhibiting a mini equine visitor with sloppy kisses in nursing homes, instead of using a dog, was an idea that developed after watching a segment on the Discovery Networks Animal Planet. Lesson: Using media tools, such as television, can often provide inspiration for a successful service or product, as it did in […]

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Q & A

Tips on How to Write Articles There are many ways to learn how to write articles. Some people are skilled at writing longer pieces while others prefer shorter formats. Also, a certain style of writing may not be the form you should pursue. Try different kinds to find out where you fit. You should also […]

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Unique Gel Candles

Missed Opportunity Lynn Thomas was awestruck by the unusual artistic candles that she discovered at an outdoor market. She was curious about the production method, but the vendor refused to answer questions about how the product was made, explaining that her brother created the products. Thomas bought a candle, and through lengthy trial and error […]

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High Flying Ideas

Murphy’s Law Rich Devos & Jay Van Andel started a number of businesses before finding their niche as the founders of Amway. Their first venture was in the aviation industry. The World War II veterans opened a flying school in Michigan. However, after hiring instructors and signing up customers, they discovered there was a slight […]

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Making Money in Hollywood

Spotting a Unique Niche In the 1970s, Rick Washburn wanted to be an actor and landed minor roles as a hitman and an FBI agent in several movies, according to business editor Paul Barrett. But Wasburn discovered that he could make a lot more money in Hollywood by using specialized knowledge from his childhood. While […]

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Free Class Quiz

Class Notes Test Your Critical Thinking & Research Skills Read the previous blog post for Nathaniel Hawthorne. What other factor might explain his lack of financial success during his lifetime? What do River Dance, Del’s Lemonade in Rhode Island, and the franchise Mongolian Barbecue have in common? Beside’s being well known in their respective fields.   True […]

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Campbell Soup

Soup’s Not On In the early 1900’s, the Campbell’s soup product line was first marketed to wealthy people, but they weren’t interested in the convenience of the product. They had servants who prepared their meals. Later, the working-class population was targeted as the consumers who would value the benefits of a quick-cooking meal. Today, some […]

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Turkey Soda & Spanx

Strange New Product Ideas When Peter van Stolk decided that he wanted to develop a line of sodas that tasted like holiday meals, the idea didn’t meet with a lot of enthusiasm from friends who thought the idea was nuts. Stolk proved skeptics wrong as he has expanded his specialty soda company into other amusing […]

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Music Production & Recording Arts

More Women Needed The music production industry has only a tiny percentage of women and many people know little about the field. These issues inspired the creation of a nonprofit organization that seeks to train more women to enter the specialized industry involved in media and pop culture. A reference book highly recommended by industry […]

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