Finding Your Niche

Q. Recently, co-hosts on The Talk discussed the sale of
George Clooney’s Tequila company for one billion dollars.
The topic was entrepreneurial aspirations.
Sara Gilbert of Roseanne fame was revealed to be
a talented  furniture designer, aapparently researched
the possibility of starting up such a venture.
What advice would you have?

A.  Saw the show and got the impression that
Gilbert found the requirements  for launching
a furniture design and production company
complicated and daunting.

,The takeaway from George Cloone’ys
success should focus on how he and his partners set up their business model.
Since the tequila company was a leisure pursuit initially,
the pressure to start and run a business was not part of the equation.

Gilbert likely has the  structural visualization aptitude and may need a business with a tangible hands-on element versus a business dealing in abstract ideas, according to experts in the field of aptitudes research.
And should spend  a lot of time researching dos and don’ts for  her aptitude pattern and then design the business model based on that information. Note that many people do not have the structural visualization aptitude, which is the ability to visualize ideas.

References

The Talk. CBS.com
http://www.cbs.com/shows/the_talk/

Forbes.com
https://www.forbes.com/sites/taranurin/2017/06/22/investors-doubt-george-clooneys-tequila-is-worth-its-1-billion-offer/#643bc3e024ea

Johnson O’Conner
Research Foundation
Jocrf.org

Smithsonian Magazine.com
Sam Malone Famous
for His Rocking Chair
http://www.smithsonianmag.com/smithsonian-institution/famous-his-rocking-chair-sam-maloof-made-furniture-had-soul-180958943/

Dee Adams is the author of
Finding Your Niche: Discover…

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