How Do You Market Greeting Cards?

Faulty Market Research Despite producing line of top-quality greeting cards, and receiving excellent feedback, a new publisher discovered that her black-and-white photo greeting cards with custom written in elegiac verse were not selling. Lesson: Unless people buy samples of a test product, positive survey responses, may often be meaningless.   Views: 37

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Download Finding Your Niche Book Index

View or Print Finding Your Niche index. FYN Extract Index 2011-02-24  128 KB Views: 37

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Native American Business: Myths and Facts about Casinos

Raking in Casino Cash Casino gaming and handicrafts are probably the two businesses that come to mind when the general public thinks of indigenous entrepreneurs. The lucrative casino gaming industry is most often associated with the Native American culture. However, the perception that all tribes have amassed tremendous wealth is misleading. Some tribes, like the […]

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Midwest Book Review

Midwest Book Review https://nichecreativity.com/the-midwest-book-review/ Views: 45

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Seminole Entrepreneurs

Native Americans Buy Pop Culture Empire Doing business with people from around the world involves the study of their culture and customs, but it is a process which may be overlooked. For example, a lot of businesspeople may be unfamiliar with the communication style that characterizes many Native Americans in the business world. Humor*, short […]

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M.C. Hammer’s Business Formula for Success

The spectacular success of the hip-hop superstar in the 1990s, his loss of a massive fortune and his current activities in the entrepreneurial world seems baffling, even astonishing, to many people. M. C. Hammer is a frequent lecturer at Harvard, Oxford, Wharton, and Stanford on new social media. A successful entrepreneur and innovator in the high-tech […]

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Food Industry Gossip: America Invades British Shores

America Invades British Shores—That was the headline on ABC news in 2010. Well, an invasion of sorts. You see, Kraft Foods had just announced the purchase of England’s Cadbury chocolates and the British people yelled treason. Insider Secrets: Famous Food Products & What You Should Know If You are Considering Entering the Industry. If you’ve […]

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Finding Your Niche Article

California Job Journal feature article  about Finding Your Niche. JobJournal.com  Views: 17

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Untangling the Cell Phone Safety Debate

Tech Bite “…It’s hard to get mice and rats to make phone calls.” [For the purposes of scientific study…] Harvard lecturer Dr. Devra Davis presents a riveting presentation with safety tips for consumers about the confusion over fact versus fiction in the U.S. and overseas. The talk took place at Georgetown University September 23, 2010. […]

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Five Free Aptitude Tests

Johnson O’Connor Research Foundation The nonprofit organization adapted several career tests for O Magazine. The tests can be downloaded. Information on how to interpret answers is included. No outside supervision or props needed. Reference Test Your Career Strengths http://www.oprah.com/money/Aptitude-Tests-Career-Assessment Views: 46

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