Justin Forsett: Startup Lessons From A Former NFL Football Player

Two football players on the playing field with one catching the ball

Justin Forsett had a powerful motivation for choosing to become an entrepreneur, but as most beginners do, he made some early missteps.

The first was major:  Forsett chose a name for his hygiene product invention based on an inside joke with athletes. And no joke, the name—Shower Pill—likely gave other potential customers, non-athletes, pause.

Forsett’s second mistake was to appear on Shark Tank a few years ago, unable to answer the shark’s questions about his financials. So, he and his partners did not get a deal.

But today, Forsett’s company is a success. Unlike many beginners, he didn’t let ego stand in the way of admitting his mistakes and changing his strategy.

“I saw the statistics: 80% of players two years out after they retire are either bankrupted, divorced, or depressed. I didn’t want to be in that statistic.”  — Justin Forsett

Sources

Forbes.com: https://www.forbes.com/sites/forbestheculture/2020/07/20/former-nfl-player-justin-forsett-on-his-hustle-to-entrepreneurial-success-after-football/

Heavy.com  Angela Barbuti, Jan 28, 2018.  Shower Pill on ‘Shark Tank’: A Look Inside the Wipes Designed With Sweat in Mind.  https://heavy.com/news/2018/01/shower-pill-shark-tank-wipes-body/

ShowerPill fumble on ‘Shark Tank’ a lesson for Justin Forsett. ESPN, Jamison Hensley, Jan. 29, 2018.
https://www.espn.com/blog/baltimore-ravens/post/_/id/42820/justin-forsetts-showerpill-comes-out-stronger-despite-fumble-on-shark-tank

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