Justin Forsett had a powerful motivation for choosing to become an entrepreneur, but as most beginners do, he made some early missteps.
The first was major: Forsett chose a name for his hygiene product invention based on an inside joke with athletes. And no joke, the name—Shower Pill—likely gave other potential customers, non-athletes, pause.
Forsett’s second mistake was to appear on Shark Tank a few years ago, unable to answer the shark’s questions about his financials. So, he and his partners did not get a deal.
But today, Forsett’s company is a success. Unlike many beginners, he didn’t let ego stand in the way of admitting his mistakes and changing his strategy.
“I saw the statistics: 80% of players two years out after they retire are either bankrupted, divorced, or depressed. I didn’t want to be in that statistic.” — Justin Forsett
Heavy.com Angela Barbuti, Jan 28, 2018. Shower Pill on ‘Shark Tank’: A Look Inside the Wipes Designed With Sweat in Mind. https://heavy.com/news/2018/01/shower-pill-shark-tank-wipes-body/
ShowerPill fumble on ‘Shark Tank’ a lesson for Justin Forsett. ESPN, Jamison Hensley, Jan. 29, 2018.