July 2014

Beware of Ideas That Include Children & Business Promotion

Murphy’s Law In Finding Your Niche, I tell the story of what happened when a radio station dreamed up a new idea and gathered a large crowd of spectators, small children and their parents for a Christmas holiday promotion. But the plan went non-fatally awry. Suffice to say, the promotion involved Santa, a plane, parachute […]

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Max Brooks

Two previous posts refer to the bestselling author’s work The Harlem Hellfighters, but Max Brooks recent 15-minute segment on Tavis Smiley is worth noting for several reasons: 1. Fascinating glimpse of how Brooks’ personality dictates his approach to his craft. 2. The account of the World I heroes and Brooks’ attempts to market his script, […]

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Fame, Fortune & The Independent Bookseller

 Spotting Opportunity                               If owning a bookstore is a long held dream, and you believe t hat book selling is a simple activity that offers perks, such as leisure time to sit and read great books….read on, “Why are independent booksellers […]

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12-Year Old Fashion Designer Sends Kids to Camp

Competing in the 850-Million Dollar Neckwear Industry Shark Tank’s repeat airing on Friday of the episode of Mo’s Bows reminded me once again of the earlier profile I’d written on Knotacess http://wp.me/p3Kr4S-1qt So I revisited the website and Mo’s Bows where I discovered the Send a Child to Camp bow tie. And I began to wonder […]

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Cool Coffee Niche

Joyride Brothers Brew Great Business Idea & Advice In less than five minutes, the three founders of Joyride Coffee discuss their food truck beginnings to an innovative company, including a neat summary of what aspiring entrepreneurs should know about the search for their own niche. Sources These Entrepreneurial Brothers Are Bringing A Coffee Keg to […]

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Mystery Art Object & Unique Publishing Niche

What is the object above? Would you know the answer… without checking? Answer follows It’s an American Indian horse bridle and decorative horse gear was a traditional custom…Information I knew nothing about previously. You see, back in 2009, I enrolled in a class in Native American History taught by an anthropology professor. Several things quickly […]

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Everybody Can Dream

How to Strengthen Your Goals Dream Big…Dream Big… But focus small! That’s the sage advice from ABC News Good Morning America anchor Robin Roberts during her recent Master Class appearance on the OWN network. Robert’s recounts how and why early in her career her philosophy and strategy, which included turning down a prized offer from ESPN, […]

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