April 2018

Why Two Young Minority Entrepreneurs Were Arrested at Starbucks

  Update: This post, which first appeared April 18, 2018, was removed then reposted because of a technical issue. Q: Technology and social movements may help address profiling issues in the consumer marketplace, you noted.Recently, cell phone video went viral after the controversial arrest and jailing of two minority men sitting at a Philadelphia Starbuck’s. They […]

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Name Game Revisited

Editor’s note: Portions of this post appeared previously merged with the wrong paragraphs.  The correct copy is reposted below. What industry would you find these items? And what are they? Purple Fiesta Ruby Crescent Russian Banana Purple Peruvian German Butterballs Rose Fin Apple Magic Molly  or New Girl Striped German Cobra Valley Girl Paragon German Johnson […]

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Why Creating a Product Name, Brand, or Title is Challenging

Imagine having the task of creating a name for an ordinary product like carrots. The World Wide Web has greatly increased competition and the need to think all around the box. For instance, a recent search for a title for a new food column was dismal: every clever, quirky, offbeat, humorous, or serious food-related term […]

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Q&A: Best Industries for Women Entrepreneurs

Q: Given the Me Too movement and other gender issues es, what industries are best for women with dreams of entrepreneurship? A: In theory, one should pick a field of interest regardless of gender bias within the industry. Identify possible mentors and influencers. Investigate industry problems beforehand and create a strategy for navigating potholes. Otherwise, based […]

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