Q&A: How Long Does It Take To Find A Good Start-Up Idea?
Q. I have been researching self-employment possibilities but still don’t know what I want to do. How long much time does it usually take to find the right idea? A. It depends on the search strategy that you choose and your motivational level, skill set and personality. All these elements will play a role in the length of […]
Next Food Network TV Star
The Best Niche Always Wins As has been the case each year, talent is only a small part of the competition. The winner must not only present a fresh niche that will attract the right viewers in sufficient numbers to make it profitable for the network. If a contestant has a persona and point of […]
Mary Roach
Unique Niche Writer Taboo health and medical topics with underlying humor are the specialty of author Mary Roach. When asked for advice for aspiring writers during a recent three-hour call-in appearance on C-SPAN, she replied in part, “I would tell them be your own quirky unique self…” Fascinating interview, but not for the queasy. References Mary […]
Q&A: Why Aptitude Testing Isn’t More Popular
Q: Why is it that many people still don’t know about aptitude testing? A. A simple answer would be to point out that organizations that specialize in the field, such as Johnson O’Connor Research Foundation, Inc., or Career Vision.org are nonprofit entities and they don’t advertise. Word of mouth is a primary method used to create […]
Start-Up Trouble
The Industry That Disappeared Overnight During a recent appearance on Book TV, author Ben Mezerich promoted his latest book Straight Flush. It’s a story about a home-based venture started by poor college students who made a fortune, then crashed and burned when a political power play put not only put them out of business but running from the law. […]
Stevie Wonder’s Values
Music Boycott In light of the verdict in the Trayvon Martin case, music icon Stevie Wonder has put his values and principles on the line against Stand Your Ground laws around the country. Wonder has vowed not to perform in any state where the law is recognized. The circumstances that moved the Grammy award winner […]
Frontline References Business Start-Up
Two American Families Profiled on Frontline This is not a program about entrepreneurship but an illustration of many of the financial realities in today’s world and why some Americans turn to self-employment Charlie Rose interviewed Bill Moyers about his upcoming Frontline program, which airs tonight at 10 P.M., discusses the lives of two families of […]
5 Niche Books That Sparked New Business Ideas
Nature, Novels & Mythology Book The next time you browse through a business book be aware that the genre’ is not the only kind of information source that may hold answers if you are looking for new ideas. Potential entrepreneurs have used novels, even the Bible, for direction, inspiration and creative ideas of various kinds. […]
Aptitude Lesson
Do you know who invented bubble gum for commercial use? The world’s most playful candy was invented by A. Teenage boy B. Candy store owner C. Unemployed Plumber D. Accountant Answer: Accountant Takeaway Lesson Walter Diemer did not invent chewing gum, but perfected the process that created a profitable consumer product worldwide. Diemer had the […]
Name Game Puzzle
Why Your Project, Product or Service Needs the Right Name You know most, if not all of the popular things, products or companies on the list that follows. Mercifully, the original names on the list were changed. Can you guess their popularly known names now? 1. Atticus 2. […]